Technology and regulation have reduced entry barriers and new companies have emerged. New entrants as wallets, digital banks and credit companies have captured market share and are diversifying revenue to services dominated by legacy banks.

Customers have more promotional and price options and can share its resources between the various players. 

Not always revenue growth is proportional to customer growth, a significant share of customers  registers in several players searching for promotional incentives using services from the player with more atractive promotions at that time.

He help companies and teams to focus in loyalty strategies to increase preference and to find opportunities to retain customers through customer life cycle.

Technology and regulation have reduced entry barriers and new companies have emerged. New entrants as wallets, digital banks and credit companies have captured market share and are diversifying revenue to services dominated by legacy banks.

Customers have more promotional and price options and can share its resources between the various players. 

Not always revenue growth is proportional to customer growth, a significant share of customers  registers in several players searching for promotional incentives using services from the player with more atractive promotions at that time.

He help companies and teams to focus in loyalty strategies to increase preference and to find opportunities to retain customers through customer life cycle.